Dine With Sal Hires Step Ahead Inc. to Launch Social Media Campaign

CHARLESTON, S.C. -- Regulars of the Mustard Seed, Boulevard Diner and other Dine With Sal Charleston-area restaurants can get ready to tweet, "like" and "check in." The popular restaurant group, who owns nine local restaurants, has engaged Step Ahead, Inc., a local firm that specializes in social media marketing, to launch a social media campaign.

The campaign will include a Dine With Sal Facebook page, Twitter account and Foursquare profile. Foursquare is a smart phone application that lets users "check in" at different locations to win points and see where their friends are. Users who frequent a particular spot more than anyone else in a given week become the mayor, and users also have the opportunity to earn fun "badges" for various activities. Locals can soon look for specials for those who "check in" on Foursquare and for "mayors" of the group's restaurants.

"We've noticed our customers are becoming more active on their smart phones, 'tweeting,' checking in on Foursquare and other activities," says Sal Parco, owner of Dine With Sal Restaurant Group. "We decided it's time to reach out to them through tools they enjoy using and feel like this is a very powerful way to directly connect with our customers and encourage new and repeat visits. We're really excited to see the response to this campaign!"

Dine With Sal is a local restaurant group owned and operated by Sal Parco. Restaurants include: Mustard Seed (with locations in Summerville, Mount Pleasant and James Island), Boulevard Diner (with locations in James Island and Mount Pleasant), and Sette, Uno Mas, Long Point Grill and the Village Bakery -- all located in Mount Pleasant. For more information, visit www.dinewithsal.com.

About Step Ahead Inc. Step Ahead, Inc. is a Charleston, S.C.-based company that combines the best of traditional public relations with social media and Internet marketing to help maximize visibility for clients both online and off. The company's clients include Spirit Telecom of Columbia, Myrtle Beach National resorts, Charming Inns of Charleston, Charleston Parks Conservancy, Golf Island of Hilton Head, Sunset Rentals of Hilton Head, SpiritLine Cruises, Dine With Sal restaurant group and others. The company has been featured in the Wall Street Journal and Entrepreneur magazine, as well as on MSNBC.com and SmartMoney.com. Visit www.stepaheadinc.com or call (843) 606-0226 for more information.

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Additional articles of interest:

Inc. Magazine: How to Make Money on Foursquare

New York Times: Linking Customer Loyalty With Social Networking