Customer Imperative Forms Strategic Alliance With Gainsight, Leader in Customer Success

Charleston, SC based Customer Imperative, a customer success strategy, operations and lifecycle management company focused on revenue growth and customer experience, has entered into a strategic alliance with Gainsight. The partnership enables Customer Imperative to provide strategy, implementation and managed services to its B2B SaaS clients, using the Gainsight platform to drive revenue growth, customer retention and customer experience.

"We are thrilled to partner with Gainsight, an established leader in the Customer Success technology space," said Jay Nathan, founder and Managing Partner of Customer Imperative. "This alliance allows Customer Imperative to provide end-to-end customer growth strategy and execution through AI, analytics and automation available on the Gainsight platform."

"We're excited to partner with Customer Imperative to drive further success for SaaS businesses," said Nick Mehta, CEO of Gainsight. "Customer-centricity is core to our strategy, and because of that, we want to enable our customers with the solutions they need to succeed by providing an extensive ecosystem of partners to choose from. By partnering with Customer Imperative, we're expanding the value of Gainsight, and more importantly, driving better outcomes on behalf of our mutual customers."